WordPress SEO Services

SEO, or to give its full name – Search Engine Optimisation – is the method of making a website’s content and metadata as good as possible and better than your competitors, so that the search engines (Google, Bing, etc.) list your website at the top of their search results.

SEO encompasses a range of disciplines, which include the optimisation of each page’s title, headings, images, text and meta description to make that page highly relevant for the keywords you want that page to rank for. Building internal and external hyperlinks is an additional discipline, which is crucial to a good SEO campaign.

In the early days of the Internet, you could get a website to the top of Google by repeating keywords over and over again (keyword stuffing) and by getting thousands of links pointing to your website, making it look as if it is a popular and authoritative website, despite the links being nothing but spammy links!

Those days are long gone and to have a successful website, which performs well, a carefully planned and focussed SEO campaign is needed. Placing the audience first is an excellent starting point. The content should be interesting and informative for the visitors and it needs to be able to be easily read and interacted with on mobile devices (mobile-friendly). At least 60% of your visitors are likely to be using a mobile phone. Google now places greater importance on mobile usability than on desktop presentation, so you need to make sure you have a mobile-first attitude to your website.

A well implemented SEO campaign will see your website ranking right up at the top of the Google search results, bringing you new organic leads, sales and brand exposure.

Search engine optimisation is a long-term strategy to improve traffic flow to your website. there is no exact time for how long it takes for real results to show, but in reality it can take several months for significant improvements to be visible in your analytics.

That said, if the website has some very basic SEO errors and these are corrected, you can see improvements within days.

Overall you should expect to start seeing results after three or so months of consistent SEO work on your website. The biggest gains will start appearing after six months to a year.

No, absolutely not!

Whilst we recommend a minimum of three months to a year on SEO work, if you want to gain real improvements, you are free to cancel at any time.

We only require a 30 day notice period if you wish to stop using our SEO services.

SEO is important because converting organic traffic is your website's fundamental goal. Good SEO gives your website the best opportunity to rank highly in the search engine results  pages (SERPs) without having to pay for page one or top rankings. However, just getting traffic is not good enough. You need high quality traffic which converts to your goals.

As organic is "free", rather than paid for, you have the best chance of having your web pages discovered by people searching for your services or products. This is the most valuable type of traffic. Despite the traffic being "free", there is a huge amount of work which needs to go into optimising each page of your website to get to the point of ranking well and thus getting the traffic. That is where White Media can help you.

Think twice if your SEO company promises you thousands of visitors to your website in a short space of time. This is not realistic, or usually possible. SEO results take months to properly come into effect. If you are getting bold promises from your SEO company, caveat emptor! Better switch to an SEO company which knows what it is doing, or you will be wasting money.

SEO stands for "Search Engine Optimisation". SEO is often used rather than the full term, as search engine optimisation is quite a mouthful in comparison to SEO!

Without doubt SEO is still a valid strategy. However, SEO has evolved from what it was a decade or more ago. There were all sorts of SEO techniques used back then which these days are seen as big no-nos or blackhat techniques which must be avoided at all costs.

Valid SEO techniques include:

• Creating long and valuable content for each page.
• Optimising each page for search.
• Ensuring the website is optimised for mobile devices.
• Making the website as fast loading as possible.
• Getting as many high quality backlinks to your website as possible.

Ranking number one on Google is no easy task. To have the best opportunity of achieving this, you will want to find a niche with as few competitors as possible and to optimise your web pages for that niche.

If you find optimum keywords (usually long tail keywords) for your niche and combine this with excellent on and off page optimisation, you can reach #1 on Google.

In a word, yes! Google My Business is the most powerful method of getting local search traffic for your business. You should make it a priority to claim (or create) your GMB listing as soon as possible. Optimise the listing  as best you can. If you have more than one physical location, such as branches or offices, make sure you add each one into your GMB listing to gain the benefits of local search in all areas where you operate from.

There are lots of different tools a SEO specialist can use, depending upon the task they are dealing with. Typical tools include:

• Google Keyword Planner
• Google Analytics
• Google PageSpeed Insights
• Moz
• Pingdom
• SE Ranking
• SEMRush

Keyword analysis is a very important part of SEO. Keyword analysis is the task you will undertake to find keywords which will bring you traffic to that page and convert the traffic to leads or sales. There are many tools to help with keyword research. The main tools we use are Google Keyword Planner, SEMRush and SE Ranking.

Time spent researching keywords enables you to write high quality content around keywords which are likely to convert well for you.

The Google Keyword Planner is a component of your Google Ads account. Make sure you create a manual Google Ads account rather than one of the Smart Campaign accounts, or you may not have access to the Keyword Planner. Once you have your account, you can

Blackhat SEO consists of practices which in the early days of the Internet you could get away with, but which are now likely to get your website banned from the search results. typical blackhat techniques include keyword stuffing or buying low quality backlinks.

Yes. Reviews or testimonials provide social proof of your products or services, which the search engines can use to verify the claims you make about your abilities on your website. Reviews also enable your visitors to see whether your business is reputable, or not, in the eyes of your customers.

Google Reviews, TrustPilot or Feefo are examples of third party review platforms. You should also display reviews, ideally with structured data, on your website.

SEO content is the content of your web pages, which is optimised for search. The content consists of text, images, videos, calls to action and other elements. Optimising each of these for search will enable you to create great SEO content.

Making a website SEO-friendly take time and effort to do well. You will usually start by doing the keyword research for each page of the website. You will then optimise your page headings, images and meta data. The content will be written with keyword-rich text and will use relevant internal and external links. You will then optimise the speed of the website using caching, minification and other techniques. You may well need an SEO consultant to help you with making your website really SEO-friendly.

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